Privacy Policy

At DentPrime, accessible from https://dentprime.co.uk, we are committed to protecting your personal data and your privacy. This Privacy Policy describes how we collect, use, and disclose information when you visit our website or use our services.

1. Information We Collect

• Personal Information: Name, email address, phone number, medical history (only if provided voluntarily).
• Technical Information: IP address, browser type, device type, operating system, and other technical data.
• Cookies and Tracking Technologies: Please refer to our Cookie Policy for more details.

2. How We Use Your Information

We use your data to:

• Respond to your inquiries and provide our services
• Improve our website performance and user experience
• Send appointment confirmations and service-related communication
• Analyze user behavior using tools like Google Analytics
• Comply with applicable legal obligations

3. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

• Your consent (when you submit contact forms or agree to cookies)
• Fulfillment of a contract (e.g., arranging a consultation)
• Legitimate interest (e.g., improving our website usability)
• Compliance with a legal obligation

Read more on our GDPR Compliance page.

4. How We Share Your Information

We do not sell your personal information. We may share data with:

• Service providers assisting in running the website (e.g., hosting, analytics)
• Legal authorities if required by law
• Medical consultants for treatment planning (with your consent)

5. Third-Party Links

Our site may contain links to external websites such as Facebook or Instagram. These sites are governed by their own privacy policies. See our Third-Party Links Policy for details.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

7. Your Rights

Under the GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Last Updated: June 13, 2025